Produce Value Curve Analysis
It’s important to identify key competitive factors that will impact the success of your product. By evaluating competitor products using the same criteria, you can ensure you have a compelling offering. It also help with positioning and sales enablement.
I’ve plotted a comparison of four competing products - showing the relative strengths and weaknesses of key factors I identified as relevant. It might be that, in some scenarios, a particular profile actually suits a prospective customer. This information can lead to mature sales conversations and the building of trust.
